As data becomes more important to customer strategies, marketers are gravitating toward hiring people with more analytical skills. How do new marketing talent strategies enable this shift – while retaining the creative part? Marketing was once pegged as a field for creatives, but the rise in big data and artificial
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The Spy In Your Phone: Because Every System Can Be Hacked – Detail Story About How Pegasus Works
In mid-2020, a mobile phone belonging to an Al Jazeera Arabic investigative team was hacked. Over the next few months, reporter Tamer Almisshal and the Canadian research group Citizen Lab investigated Pegasus, the sophisticated spyware used. Pegasus is manufactured by an Israeli technology company called the NSO Group and is
The 5 Key Positions Every Data Science Team Should Have
“Building a data science product is quite like constructing your home. Using this analogy let’s look at the five roles and skills that the best data science teams hire for.” The CEO of a large financial services firm was a big supporter of advanced analytics. He decided to get his
4 Key Customer Experience Metrics Every Brands Should Be Aware Of
Most businesses around the world are being forced to take a hard look at their budgets, thanks to the coronavirus pandemic. The smart ones, however, have realized that increasing spend on things like customer experience could be highly valuable in keeping their businesses afloat during this tenuous business climate. Even
12 Steps Every Business Should Take For Digital Transformation
“Digital transformation” has become a mantra for many businesses. Many success stories underline how impactful digital transformation can be. However, the reports may leave out critical details regarding the preliminary steps a company needs to take and the internal issues that need to be resolved first.
6 Customer Experience Trends Every Company Must Get Ready
Companies who bring many of these customer service trends to life are the ones who are going to be successful. Nike is one of those companies. They invested in a value-added app that helps customers track their runs. At the same time, the app provides value to the customer, it’s providing information about customers to Nike. So, after a certain amount of miles run, the app might suggest to the customer it’s time for a new pair of Nikes. Through augmented reality, the customer can point the app to their foot and try on different styles. Then, it’s able to size your foot perfectly, and you can place the order and get your new trainers in record time. And for those that prefer a tangible experience, you can touch, feel, and smell their products in their flagship stores.
The Top 10 Things Every Executive Should Do On Social Media
When it comes to social media, the suite of options and risk of blunders can be daunting for anyone, especially top-tier executives where recent history (a la Elon Musk) shows the stakes are high. So, in the age of profiles, posts, DMs, and stories, here are the top ten things
Why Every Business Owner Should Adopt An AI Approach?
Artificial intelligence is the most transformative business trend in the world today. Hold on, you say – AI is not a new idea. In the 1940s the great mathematician and code breaker Alan Turing predicted that digital computers in the future would be capable of logical reasoning. Commercial interest in
How To develop An Artificial Intelligence Strategy: 9 Things Every Business Must Include
Artificial intelligence (AI) has the potential to transform every business – in the same way (and possibly more) as the internet has utterly transformed the way we do business.
