A Better System For Understanding The Real-World Impact Of Customer Loyalty – Net Promoter 3.0

Since its introduction, in 2003, the Net Promoter System, which measures how consistently brands turn customers into advocates, has become the predominant customer success framework. But as its popularity grew, NPS started to be gamed and misused in ways that hurt its credibility. Unaudited, self-reported Net Promoter Scores undermined the

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The Spy In Your Phone: Because Every System Can Be Hacked – Detail Story About How Pegasus Works

In mid-2020, a mobile phone belonging to an Al Jazeera Arabic investigative team was hacked. Over the next few months, reporter Tamer Almisshal and the Canadian research group Citizen Lab investigated Pegasus, the sophisticated spyware used. Pegasus is manufactured by an Israeli technology company called the NSO Group and is

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BrainFrame: An Operating System That Comes With A Smart Vision AI Developers Kit

Imagine being able to embark on a real-time computer vision project in a few hours, with no code to build a traffic control system, a warehouse monitoring system, or an in-store point of sale optimization system. Like the apps that are built on top of smartphone operating systems, these smart

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Vertical Marketing System And It’s Pros And Cons

Choosing a vertical marketing system means that you decide to focus on a very narrow and specific market. Some organisations eventually decide to target multiple different “connected” verticals. For instance, that Harley Davidson store might begin to sell parts from a few other select manufacturers too. Other businesses stick strategically to one, small audience, identifying themselves as the go-to specialist in their field.

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