People tend to perceive symmetrical shapes as more attractive and preferable, in comparison to asymmetrical ones. As such, it is not surprising that brand managers favor using symmetrical logos. But, despite the large number of companies using symmetrical logos, little has been written about whether such designs can also backfire
Tag: designing
Designing The Go To Market Strategy: Go All-In On A Global Launch Or Go Slowly And Risk Being Overtaken By A Competitor
When launching a new product, should you go all-in with a worldwide rollout, or is it best to take a more measured, step-by-step approach? The costs of failure are higher if you go the all-in route, but if you launch slowly and selectively, you may be preempted by the competition.
The Economic Opportunity Of A Transformation Business: An Approach To Designing A Transformation Business
All too often fitness centers, medical providers, colleges, and organizations in many other industries seek to distinguish themselves only on the quality, convenience, and experience of what they sell, say the authors. It’s not that those things aren’t important. But they matter only as means to the ends that people
Designing Principles For Ethical AI: Putting Human Values In The Loops And Some Underlying First Principles
Organizations are increasingly considering the processes, guidelines, and governance structures needed to achieve trustworthy AI. Here are some underlying first principles that can guide leaders when thinking about AI’s ethical ramifications. “This has to be a human system we live in.” – Sandy Pentland More than 60 years after the
