Fundamentals Of Consumer Values To Boost Sales, Enhance Product Design, And Assess Customers’ Strengths And Weaknesses

What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their performance in existing markets or break into new markets. In the right combinations, the authors’ analysis shows, those elements will pay off

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Designing Principles For Ethical AI: Putting Human Values In The Loops And Some Underlying First Principles

Organizations are increasingly considering the processes, guidelines, and governance structures needed to achieve trustworthy AI. Here are some underlying first principles that can guide leaders when thinking about AI’s ethical ramifications. “This has to be a human system we live in.” – Sandy Pentland More than 60 years after the

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