Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the pandemic, digitizing products and services, and driving revenues. Now, it’s time to build on those gains by redoubling their commitment to deepening data and digital mastery, building a culture of
Tag: integrated
China Southern Airlines Integrated Augmented Reality, Artificial Intelligence, Cloud Computing, Internet Of Things And 5g Connectivity Into A Single Application To Improve Operations
This article describes an experiment under way at China Southern Airlines that is weaving augmented reality, artificial intelligence, cloud computing, the Internet of Things, and 5G connectivity into a single network that is being used to extend human capacities, enhance safety, and improve performance. Technologies sometimes take a surprisingly long
Enhancing The Integrated Physical And Digital (Hybrid) Experience
As brands deliver new digital experiences that meet changing customer preferences, the next step is to enhance hybrid customer experiences – and human-centered design can help. Our lives went from physical to digital overnight – and amazingly, many brands excelled at delivering those digital experiences. Rather than people waiting weeks
Go To Market: An Integrated Approach To Plan, Design, And Transform GTM Capabilities In Five Key Areas
Over the last decade, major organizations such as Cisco and Hitachi shifted their core business from hardware toward software and services. Cisco is undergoing a major transformation to shift its core business model, with over 53% of its total FY21 revenue coming from software and services. The transformation these organizations
