Find Your Soul: Developing & Defining Your Brand In An Increasingly Crowded Landscape | A Talk By Yelena Fradlis

Former SVP Marketing, Creative Director Yelena Fradlis is talking about finding and defining unique properties that customer can emotionally connect to. Building a community of avid supporters and connecting it to an in-person activity. Finding a face for the brand, but also a spirit and a soul. The importance of

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Developing A Brand Strategy – If You’re Not A Brand, You’re A Commodity

Many experts believe that branding is one of the most crucial components of running a successful business. For instance, did you know that 77% of customers make purchases because of a brand’s name? Or how about the fact that 82% of investors are guided in their decisions by the strength

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What Are The Greatest Challenges To Developing Quality AI Apps?

Evans Data Corporation’s latest study of AI and machine learning development provides insights into the challenges developers face when building enterprise-level, high-quality AI apps. The study, Artificial Intelligence and Machine Learning 2019, Volume 2 is based on interviews with 500 AI and machine learning developers globally.

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