11 Stages To Developing A Marketing Strategy For Your Company

Marketing strategies are documents that outline how a company intends to acquire new consumers, retain existing customers, and spread the word about its brand. According to experts, developing a good new firm marketing strategy is really important and not difficult. Learn how to build a marketing plan for your new

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Developing Mindset Of Attitudes And Behaviors That Enable Organizations To See How Data, Algorithms, And AI Open Up New Possibilities

Learning new technological skills is essential for digital transformation. But it is not enough. Employees must be motivated to use their skills to create new opportunities. They need a digital mindset: a set of attitudes and behaviors that enable people and organizations to see how data, algorithms, and AI open

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Find Your Soul: Developing & Defining Your Brand In An Increasingly Crowded Landscape | A Talk By Yelena Fradlis

Former SVP Marketing, Creative Director Yelena Fradlis is talking about finding and defining unique properties that customer can emotionally connect to. Building a community of avid supporters and connecting it to an in-person activity. Finding a face for the brand, but also a spirit and a soul. The importance of

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Developing A Brand Strategy – If You’re Not A Brand, You’re A Commodity

Many experts believe that branding is one of the most crucial components of running a successful business. For instance, did you know that 77% of customers make purchases because of a brand’s name? Or how about the fact that 82% of investors are guided in their decisions by the strength

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What Are The Greatest Challenges To Developing Quality AI Apps?

Evans Data Corporation’s latest study of AI and machine learning development provides insights into the challenges developers face when building enterprise-level, high-quality AI apps. The study, Artificial Intelligence and Machine Learning 2019, Volume 2 is based on interviews with 500 AI and machine learning developers globally.

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