Former SVP Marketing, Creative Director Yelena Fradlis is talking about finding and defining unique properties that customer can emotionally connect to. Building a community of avid supporters and connecting it to an in-person activity. Finding a face for the brand, but also a spirit and a soul. The importance of
Many experts believe that branding is one of the most crucial components of running a successful business. For instance, did you know that 77% of customers make purchases because of a brand’s name? Or how about the fact that 82% of investors are guided in their decisions by the strength
Evans Data Corporation’s latest study of AI and machine learning development provides insights into the challenges developers face when building enterprise-level, high-quality AI apps. The study, Artificial Intelligence and Machine Learning 2019, Volume 2 is based on interviews with 500 AI and machine learning developers globally.