For the first time in history, mental illness and suicide have become one of the greatest threats to school-aged children. Many parents still view dangers as primarily physical and external, but they’re missing the real danger: kids spending more time online and less time engaging in real life, free play,
A brand is a constantly-evolving entity. Your brand strategy should not only highlight your company’s identity today, but how you plan to evolve in the future in the pursuit of your unique vision. Of course, just because your brand shouldn’t remain static, doesn’t mean that it should be constantly changing either. After all, the more your identity changes, the more confused your customers will become.