The Essence Of Digital Transformation Is To Become A Data-Driven Organization, Ensuring That Key Decisions, Actions, And Processes Are Strongly Influenced By Data-Driven Insights

It’s problematic when companies decide to embark on a digital transformation agenda without having a clear definition, let alone vision, for what it means. The fundamental meaning of transformation is not about replacing old technologies with new ones, or capturing high volumes of data, or hiring an army of data

Read More

Datagraphs: Organization Must Upgrade Their Data Architecture To Enable A Real-Time, Comprehensive View Of Consumer Interaction With Their Products And Services To Solve Problems

We’ve all seen the signs in front of McDonald’s announcing “Over X Billion Served” and have watched the number rise over the years. But tracking how many burgers are sold every day, month, or year is a relic of the past. Today ask: Do we know where each consumer buys

Read More

How The Organization Works To Defend Against Phishing Attacks?

Ryan Wright and Matthew Jensen have phished thousands of people over the past decade, and they’re not planning to let up anytime soon. The two aren’t hackers angling for valuable data or funds; they’re researchers working with companies, governments, and universities around the world to understand why we so often

Read More

Downturn: A Time To Spread Some Confidence In Your Organization

With each passing day, there’s more news that the economy is weakening. Factory orders go down. Consumer spending decreases. The sub-prime shakeout continues. Inflation raises its ugly head. It is enough to make any manager shudder, but take a deep breath. Times are tough, but our economy has weathered crises

Read More

Computational Leadership Science (CLS): The Role Of CLS In Your Organization And How It Creates Business Value For You Organization

Courageous leaders move past their insecurities regarding emerging technologies, unfamiliar jargon in the boardroom, or modifications to their leadership style. They adopt an opportunity-oriented mindset by understanding how CLS boosts their performance. This does not mean you have to code in Python, but you must at least dip your toe

Read More

Organization’s Key to Growth: Define, Design, And Deliver Purpose-Led Experiences To Your Consumer

Growth strategies that are purpose-led, customer-centric, experience-driven, data/AI-enabled, and technology-scaled require new mindsets far more than new toolsets or skillsets. This transformation – of culture, operations, and outcomes – begins with a broader consideration of three levels of customer purpose. First, big-P purpose describes the company’s role in the world.

Read More

Is Your Organization Is Ready For What’s Next In Marketing?

Marketing has never been more complex. Sweeping advances in technology have revolutionized and fragmented the discipline, while societal issues such as the Covid-19 pandemic, the Black Lives Matter movement, and the climate crisis have raised expectations for marketers’ social performance. This combination of diverse forces has transformed how the marketing

Read More