Technology now allows us to combine digital tools with physical space to create a modern digital workplace – one that uses the best capabilities of both. A New Digital Way Of Working During the global pandemic, when many of us were prevented from working in our usual offices for an
Growth strategies that are purpose-led, customer-centric, experience-driven, data/AI-enabled, and technology-scaled require new mindsets far more than new toolsets or skillsets. This transformation – of culture, operations, and outcomes – begins with a broader consideration of three levels of customer purpose. First, big-P purpose describes the company’s role in the world.
Marketing has never been more complex. Sweeping advances in technology have revolutionized and fragmented the discipline, while societal issues such as the Covid-19 pandemic, the Black Lives Matter movement, and the climate crisis have raised expectations for marketers’ social performance. This combination of diverse forces has transformed how the marketing