How Brands Are Influencing Your Decisions With Neuromarketing

Neuromarketing is a controversial practice that involves studying consumers’ brains in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more

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How To Create Data Examination Dashboards For Making Data Driven Decisions

With all the data that’s created each day and the possibilities for making data-driven decisions in business, every company must have a way to present data to business users in a user-friendly and informative way. In my experience, a lot of organizations get this wrong. In the pursuit of making

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Moral Math of Robots: Can Life and Death Decisions Be Coded? | A Panel Discussion

A self-driving car has a split second to decide whether to turn into oncoming traffic or hit a child who has lost control of her bicycle. An autonomous drone needs to decide whether to risk the lives of a busload of civilians or lose a long-sought terrorist. How does a

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Artificial intelligence In Personnel Decisions – 4 Things To Keep In Mind

The initial promise of artificial intelligence as a broad – based tool for solving business problems has given way to something much more limited but still quite useful: algorithms from data science that make predictions better than we have been able to do so far. In contrast to standard statistical

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