In just about every area of life, we are increasingly generating ever-larger volumes of data, and one of the most valuable uses businesses are finding for it is helping them to make better decisions. This happens all the time and can be a manual process – for example, taking the
Neuromarketing is a controversial practice that involves studying consumers’ brains in order to influence our decisions. It’s based on the idea that 90% of the decisions we make are taken at a subconscious level. If a brand can speak directly to our ‘gut instinct’, bypassing reason, they will sell more
With all the data that’s created each day and the possibilities for making data-driven decisions in business, every company must have a way to present data to business users in a user-friendly and informative way. In my experience, a lot of organizations get this wrong. In the pursuit of making
A self-driving car has a split second to decide whether to turn into oncoming traffic or hit a child who has lost control of her bicycle. An autonomous drone needs to decide whether to risk the lives of a busload of civilians or lose a long-sought terrorist. How does a
The initial promise of artificial intelligence as a broad – based tool for solving business problems has given way to something much more limited but still quite useful: algorithms from data science that make predictions better than we have been able to do so far. In contrast to standard statistical
Way too often, we’re guilty of relying on data to make decisions for us. And who can you blame us? Data is sexy. It’s tangible. It makes it easy to support our argument. But without context, we can’t replicate the successes or fully understand the shortcomings that the data conveys.