“products and services that rely on machine learning – computer programs that constantly absorb new data and adapt their decisions in response – don’t always make ethical or accurate choices. sometimes they cause investment losses, for instance, or biased hiring or car accidents. and as such offerings proliferate across markets,
Way too often, we’re guilty of relying on data to make decisions for us. And who can you blame us? Data is sexy. It’s tangible. It makes it easy to support our argument. But without context, we can’t replicate the successes or fully understand the shortcomings that the data conveys.