Growth And Technology Advancements In The Customer Data Platform [CDP] Continues

While many industries experienced downturns in 2020, CDP growth is booming-for lots of reasons. In the midst of a pandemic, it’s even more important to businesses to use their data intelligently and efficiently. CDPs help them do that by pulling fragmented data from multiple sources into one organized, central location.

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Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending

The success of DTC companies stems from their development of improved approaches for connecting with their customers, as demonstrated by two new Forrester reports: “Changing Expectations Fuel Direct-To-Consumer Disruption” and “To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy.” These approaches are part of what Forrester calls a “direct-to-value (DTV)” strategy.

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