When businesses connect with their consumers’ emotions, the payback may be enormous. Consider the following examples: Following the introduction of a credit card designed specifically for Millennials, utilisation increased by 70%, and new account growth increased by 40%. A prominent home cleaner transformed market share losses into double-digit growth within
Tag: emotions
Tap Into These Emotions If You Want To Go Your Ad Viral
Every year, while two football teams face off in the sport’s top contest, marketers compete to win a Super Bowl of their own – investing millions into ads that will air on one of television’s biggest nights. But what does it take to craft an advertisement that’s so engaging that