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Tag: profitability

Corporate Branding

A Better Way To Drive Growth And Profitability Through Customer Emotions

23 min read

When businesses connect with their consumers’ emotions, the payback may be enormous. Consider the following examples: Following the introduction of a credit card designed specifically for Millennials, utilisation increased by 70%, and new account growth increased by 40%. A prominent home cleaner transformed market share losses into double-digit growth within

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