What makes a great customer experience? For some brands, it’s a frictionless journey. For others, it’s a memorable experience. But few brands are successful being both frictionless and memorable. Research shows companies can choose among four strategies when deciding whether to focus on being frictionless or memorable. What exactly makes
Tag: delivery
Why Delivery Apps Should Treat Its Suppliers As Partners
Six months ago, on-demand home delivery was far from mainstream – a luxury for those willing to pay for convenience, skewing towards young professionals in major cities. The Covid-19 crisis changed that, almost overnight. Now everyone is ordering everything from household staples to ice cream on-demand. Existing delivery services like
