As companies have struggled to make use of datasets and AI, many have started to create data products – reusable datasets that can be analyzed in different ways by different users over time to solve a particular business problem. Data products can be a powerful tool, especially for large, legacy
Tag: distinct
Research: Four Distinct Social Media Strategies
A global bank executive described to us a challenge for our times. It turns out that a customer who normally would qualify for the lowest level of service has an impressive 100,000 followers on Twitter. The bank isn’t doing much yet with social media and has no formula for adapting