Technology continues to move forward, and new approaches to digital marketing evolve in parallel. While direct mail, billboards, television and radio ads still have their place, the changing digital landscape means small businesses need to keep up or lose potential customers to the competition. Conversational marketing has emerged as new
Fernando Machado, Global Chief Marketing Officer at Burger King, shared great insights to our attendees during the Digital Marketing – Digital Retail Transformation Assembly Gala Dinner at The Fairmont Dallas. The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily in areas such as business transformation,
The Retired CMO of Chic-fil-A, Steve, Robinson, delivered the Gala Dinner Keynote Address at The Digital Marketing/Digital Retail Transformation Assembly at The Fairmont Dallas, Tx. He is responsible for the chain’s marketing, advertising, and brand development, and menu development strategies for all Restaurant concepts. He is a member of the
In the enterprise, no buzzword is as buzzy as the term “digital transformation”. If you spend any amount of time reading whitepapers, analyst research, or attending webinars you’ll see the term digital transformation used in conjunction with a wide range of enterprise-focused technologies ranging from data centers to application development, and enterprise architecture and AI and blockchain. But what does digital transformation even mean? And how does AI fit into the picture of how enterprises are thinking about AI and related cognitive technologies?