Technology continues to move forward, and new approaches to digital marketing evolve in parallel. While direct mail, billboards, television and radio ads still have their place, the changing digital landscape means small businesses need to keep up or lose potential customers to the competition. Conversational marketing has emerged as new
Early on in the evolution of artificial intelligence, researchers realized the power and possibility of machines that are able to understand the meaning and nuances of human speech. Conversation and human language is a particularly challenging area for computers, since words and communication is not precise. Human language is filled with nuance, context, cultural and societal depth, and imprecision that can lead to a wide range of interpretations. If computers can understand what we mean when we talk, and then communicate back to us in a way we can understand, then clearly we’ve accomplished a goal of artificial intelligence.