Large Companies Need To Understand Their Strengths And Act Like Strategic Incumbents

For most of the 20th century, size, longevity, and a large market share were seen as assets in business. Then they began to be viewed as vulnerabilities, putting many companies in a defensive stance. Successful incumbents, however, convert these traits into market power, lasting relationships, and deep insights and use

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Don’t Let Ecommerce Platforms Sell Your Business: How To Make Large Digital Multisided Platforms Work For Your Brand

Large digital multisided platforms (MSPs) such as Amazon, Alibaba, and Apple’s App Store have made it much easier for sellers to reach new customers, but as thousands of companies large and small have discovered, conducting business on them carries significant risks and costs. MSPs sometimes exploit sellers’ dependency on them

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