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Tag: incumbents

Corporate Branding

Large Companies Need To Understand Their Strengths And Act Like Strategic Incumbents

16 min read

For most of the 20th century, size, longevity, and a large market share were seen as assets in business. Then they began to be viewed as vulnerabilities, putting many companies in a defensive stance. Successful incumbents, however, convert these traits into market power, lasting relationships, and deep insights and use

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