For most of the 20th century, size, longevity, and a large market share were seen as assets in business. Then they began to be viewed as vulnerabilities, putting many companies in a defensive stance. Successful incumbents, however, convert these traits into market power, lasting relationships, and deep insights and use
Tag: strategic
When Short-Term Strategic Shifts Are Unavoidable, Make Sure They Are Consistent With The Long-Term Vision
When introducing new strategies in response to the ever-shifting business landscape, executives must take care to align them with the larger picture of where their organization is heading – the company’s “vision.” That’s because when vision and strategy are at odds, employees, shareholders, and customers may lose confidence. To achieve
Brand’s Purpose Or Ethos Has Shifted From Aspiration To Strategic Priority
Many organizations are redefining why they exist beyond profit – pushing them to rethink everything from product delivery to employee and community engagement. How does marketing play a role in purpose? The expectation that the purpose of businesses should go beyond maximizing profits is becoming more common. Take the 2021
