When companies buy software, they tend to assume it’s secure – but they shouldn’t. Vulnerabilities in the digital supply chain are the responsibility of both developers, vendors, and customers, but right now cybersecurity isn’t a priority for either party. There are two key miscalculations that are bound up in this:
Tag: third
The Cookieless World: As Web Browsers And Tech Companies Are Disabling Third-Party Cookies, How Organizations Can Continuing To Deliver Relevant Campaigns To Consumers
With third-party cookies systematically disappearing, how can marketing organizations use other data strategies to effectively target and engage with their customers? Over the past decade, marketers have been experimenting in the digital world to strengthen brand-customer relationships. For example, a proliferation of social channels has altered how marketers interact with
First-Party Data: A Cookie-Less World Where Third-Party Data Is No Longer King
Earlier this month, Adobe rolled out a customer data platform (CDP) built from the ground up, with first-party data in mind. Aptly named Adobe Real-time CDP, the platform promises to help brands navigate a brave new cookie-less world, where third-party data is no longer cash cow or king. Salesforce also
