The number of vendors offering marketing tech is exploding, but too many companies take a “bottom-up” approach to purchasing it: Rather than starting with the objective of solving a problem, they begin with what is being sold to them. As a result they waste money on hoarding data they don’t
Tag: martech
In Time Of Challenges How Martech Is Driven By Automation, AI And Analytics
Marketing teams have been struggling for years to adjust to their changing roles amid digital transformation. This year, they’ve added a global pandemic, layoffs, and budget cuts to the ever-changing marketplace. Whereas just a few months ago, many were arguing whether CMOs are even relevant post-digital transformation, marketing teams are
