Tag: martech

Martech Is Transforming Advertising, Content Marketing And Sales Management – But Be Cautious Of Its Pitfall

August 28, 2021August 28, 202115 min read Snowdrop Solution

The number of vendors offering marketing tech is exploding, but too many companies take a “bottom-up” approach to purchasing it: Rather than starting with the objective of solving a problem, they begin with what is being sold to them. As a result they waste money on hoarding data they don’t

Artificial Intelligence Big Data

In Time Of Challenges How Martech Is Driven By Automation, AI And Analytics

July 30, 2020February 22, 20216 min read Snowdrop Solution

Marketing teams have been struggling for years to adjust to their changing roles amid digital transformation. This year, they’ve added a global pandemic, layoffs, and budget cuts to the ever-changing marketplace. Whereas just a few months ago, many were arguing whether CMOs are even relevant post-digital transformation, marketing teams are

Martech Is Transforming Advertising, Content Marketing And Sales Management – But Be Cautious Of Its Pitfall

In Time Of Challenges How Martech Is Driven By Automation, AI And Analytics

Data Retention Policy And Its Importance To Your Organisation

Branding Authenticity Is Excellent, But It Must Be Supported By A Great Product

These Five Strategies May Help Educators Build A Professional Brand And Improve Their Online Presence

According To A Research, Over 70% Of Organisations’ Apps Are Disconnected From One Other And The Core Business

AI Leaders Need To Know Both The Opportunities And Dangers That Come With Artificial Intelligence And Algorithms

The Risks Of Including Everyone In AI Decisions In Your Organization

If You Feel Your Creative Potential Is Being Overlooked, It’s Time To Rebrand Yourself

Philanthropies: Are We Utilizing Our Resources And Skills To Reach Our Goal And Benefit The Most Marginalized?

Why Use Strong Passwords? Everyone Knows This, But Too Few People Actually Follow It

Instead Of Replacing Them, Businesses Are Merging Mainframe Systems With New Technologies To Expand Their Capabilities

Popular Posts

Data Retention Policy And Its Importance To Your Organisation

Branding Authenticity Is Excellent, But It Must Be Supported By A Great Product

These Five Strategies May Help Educators Build A Professional Brand And Improve Their Online Presence

According To A Research, Over 70% Of Organisations’ Apps Are Disconnected From One Other And The Core Business

AI Leaders Need To Know Both The Opportunities And Dangers That Come With Artificial Intelligence And Algorithms

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