Marketing teams have been struggling for years to adjust to their changing roles amid digital transformation. This year, they’ve added a global pandemic, layoffs, and budget cuts to the ever-changing marketplace. Whereas just a few months ago, many were arguing whether CMOs are even relevant post-digital transformation, marketing teams are
Covid-19 has forced business leaders to accept that automation will arrive earlier than expected. It is therefore timely, albeit in less-than-positive circumstances, to look at which type of companies will, and will not, thrive in the future. Many articles about Artificial Intelligence (AI) have sensationalized the effect of automation as the grim reaper of jobs. However, it will not be jobs that will be automated, but rather tasks within those jobs – in fact any tasks that can be put into a process. The success of companies in the future will depend upon their willingness to find those tasks that can be automated.
In its report, Forrester notes that many companies are set to invest more in automation than in rehiring in the wake of the coronavirus pandemic, corroborating earlier reports that had claimed many businesses were already planning to accelerate their automation strategies.
Robotic Process Automation (or RPA) is one of the hottest areas in the enterprise technology sector these days, reaching $1.3 billion this year, says Gartner. According to the market research firm, RPA software revenue grew 63.1% in 2018 to $846 million, making it the fastest-growing segment of the global enterprise