Multinationals Spend A Lot On Influencer Marketing, But Are These Investments Really Profitable?

Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of influencer marketing, the authors analyzed engagement for more than 5,800 influencer posts and identified seven key variables that drive a

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Going From Unknown To Influencer | An Interview With Cynthia Johnson, Co-Founder & CEO of Bell + IVY

Freya Smale, interviews Advisory Board member Cynthia Johnson, Co-Founder & CEO of Bell + IVY  Cynthia’s book, “Platform” – The indispensable guide to developing a personal brand, finding an audience, and nurturing followers, is scheduled for release in February 2019. In the modern world, influence is everything and personal branding

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