Infrastructure is on the up. Software application development is driven by many trends on a year-on-year basis, but key among the current major drivers is a push to create and enable more powerful, more manageable and more flexible controls that work at the infrastructure level. Given that infrastructure is now,
Tag: journey
Customer Journey: Believe That Customers’ Experiences Should Be Effortless And Predictable Is Overly Simplistic – And Can Even Backfire
Companies often believe they should make their customers’ experiences as effortless and predictable as possible. But the authors’ research shows that this approach is overly simplistic – and can even backfire. While in some instances (say, watching movies on Netflix) customers want their journeys to be easy and familiar, in
Merck’s Digital Transformation: The Journey To A Connected Healthcare Experience
Alessandro De Luca, the CIO of Merck Healthcare at Merck Group, delivered the keynote “Merck’s Digital Transformation: The Journey to a Connected Healthcare Experience” at the Technology Insight Summit in Europe. De Luca discussed the potential of smart hospitals, the app-based future of medicine, digital therapeutics, virtual medicines, and more.
