Having a reputation for creativity can be a major boon to your career. In fact, an Adobe/Forrester Research study showed that 82% of leaders surveyed saw a strong link between creativity and business results. If you feel your creative potential is being overlooked, it’s worth the time and effort to
Tag: creative
The Role That Data, Analytics, And AI Play In The Work Of Creative Artists Agency To Influence Cultural Norms And Motivate People All Around The Globe
George Clooney. Cate Blanchett. Beyoncé. Lady Gaga. Brad Pitt. Tom Hanks. What do these artists have in common? Each of them, among others, in addition to a roster of professional athletes, is represented by Creative Artists Agency (CAA), a global entertainment and sports agency co-founded in 1975. CAA brings extensive
Creative Advertisement: Which Product Categories Are Best Suited To Creative Advertising And Which Type Of Creativity Have The Most Influence
Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that
Big Data Visualization: Photography As A Creative Research Tool
What can we learn about the societies from analyzing and visualizing billions of photographs and video shared on social networks? Can we use visualization to explore massive visual data sets without using predefined research questions? Can we analyze big data without using numbers? In this presentation, Dr. Manovich will discuss
How Computers Are Learning To Be Creative
We are on the edge of a new frontier in art and creativity – and it’s not human. Blaise Agüera Y Arcas, principal scientist at Google, works with deep neural networks for machine perception and distributed learning.
