Creative Advertisement: Which Product Categories Are Best Suited To Creative Advertising And Which Type Of Creativity Have The Most Influence

Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that

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Big Data Visualization: Photography As A Creative Research Tool

What can we learn about the societies from analyzing and visualizing billions of photographs and video shared on social networks? Can we use visualization to explore massive visual data sets without using predefined research questions? Can we analyze big data without using numbers? In this presentation, Dr. Manovich will discuss

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