Do highly creative ads really inspire people to buy products? Studies have found that creative messages get more attention and lead to positive attitudes about the products, but there’s little evidence linking those messages to purchase behavior. To address this gap, Reinartz and Saffert developed a consumer survey approach that
What can we learn about the societies from analyzing and visualizing billions of photographs and video shared on social networks? Can we use visualization to explore massive visual data sets without using predefined research questions? Can we analyze big data without using numbers? In this presentation, Dr. Manovich will discuss
We are on the edge of a new frontier in art and creativity – and it’s not human. Blaise Agüera Y Arcas, principal scientist at Google, works with deep neural networks for machine perception and distributed learning.