Prescriptive Analytics: The Final Stage Of Business Analytics

Technology has given us the ability to forecast enterprise trends and predict success in ways the business leaders of yesterday couldn’t fathom. In the past, successful businesses had to rely on small sample sizes, simple questionnaires, and other ways of gathering of data to predict general trends, but not anymore.

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Is Prescriptive Analytics Is The Future Of Data Analytics?

As AI and machine learning continue to develop, the way we use analytics also continues to grow and change. While in the past, businesses focused on harvesting descriptive data about their customers and products, more and more, they’re about pulling both predictive and prescriptive learnings from the information they gather. So – what is the difference between descriptive, predictive analytics and prescriptive analytics? And do you need the latter in your company?

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