Most brands face a slippery slope when it comes to their engines of content creation. We live in a day and age when the term “content marketing” stumbles out of a brand’s mouth almost as often as buzzwords like “big data” and “native advertising.” Woe the brand that is not
Tag: versus
Terabytes Of News Versus One Trillion Tweets: Is Social Media Really As Big As We Think?
Why is it that the words “Facebook” and “Twitter” appear in nearly every presentation or publication about big data today? How did social media become the benchmark we use to define what precisely we mean by “big data?”