Picking a brand graphic style is one of the most creative and stimulating phases of the brand building process. This is where you’ll make some bold upfront decisions about the personality of your brand and the market you want to appeal to. Your brand will begin to glow with its
Tag: strategy
How To Create AI And Machine Learning Driven Marketing Strategy Which Has Greatest Potential To Create Value
In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through the current state of AI and presents a framework that will help them classify their existing projects and
Social Media Marketing Strategy: Social Media Benchmarking And Return On Investment
It can seem difficult to see a clear return on investment, or ROI, when it comes to all of the time, energy and money spent on social media. But the reality is, having a strong online presence on the social media platforms that matter most to consumers is crucial for
How To Build Social Media Strategy: A Beginner’s Guide For Small Business
What would you do without Facebook or Twitter or LinkedIn? Social media has become so integral in our daily lives that our answer is a resounding: We have no idea. It’s changed the way we communicate with our friends, how we share photos of our kids, and how we market
Marketing Strategy In 2020: Philip Kotler On Marketing Strategy
As Philip Kotler explains in his book Marketing Management, “Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering and exchange of valuable products with their equals”.
Post-Pandemic Social Media Strategy For CMOs
Social media has never been more powerful as a marketing tool. To make the most of it, CMOs and marketing managers must consider how the marketing landscape has changed in the past year – and plan their marketing strategies accordingly for the future. This article makes 10 recommendations (based on
Developing A Brand Strategy – If You’re Not A Brand, You’re A Commodity
Many experts believe that branding is one of the most crucial components of running a successful business. For instance, did you know that 77% of customers make purchases because of a brand’s name? Or how about the fact that 82% of investors are guided in their decisions by the strength
Post-Pandemic Digital Strategy – Think Of Employees
When the pandemic hit in March, many companies’ long-term plans and strategies were thrown out the window, as everyone from the frontlines to the C-suite shifted into fire-fighting mode. Many worked around the clock by leveraging remote technology. It’s often been exhausting, as each day seems to bring new challenges
What Is Good Social Media Marketing Strategy And How To Build It
In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose
The Brand Mapping Strategy – Talk By Karen Tiber Leland
Karen Tiber Leland is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business, and team brands. Karen is the best-selling author of eight books, which have sold over 350,000 copies and been translated into
Your Prescription For Perfect Promotion – Healthcare Marketing Strategy
The best healthcare marketing campaigns don’t just convince people to come to you, and use your products and services, when they need help; they also build a relationship with your customers that leads to long-term loyalty. After all, how many people do you see changing their healthcare provider every other week?
What Is Social Media Advocacy And How To Integrate It Into Your Marketing Strategy
The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or product. In other words, instead of you telling your audience how amazing you are, you ask your customers to sing your praises for you.
