Professor Jim Al-Khalili traces the story of arguably the most important, accurate and yet perplexing scientific theory ever: quantum physics. The story of quantum physics starts at the beginning of the 20th century with scientists trying to better understand how light bulbs work. This simple question soon led scientists deep
In mid-2020, a mobile phone belonging to an Al Jazeera Arabic investigative team was hacked. Over the next few months, reporter Tamer Almisshal and the Canadian research group Citizen Lab investigated Pegasus, the sophisticated spyware used. Pegasus is manufactured by an Israeli technology company called the NSO Group and is
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process. The Story of Content: Rise of the New Marketing, a new documentary by the Content Marketing
In this episode, we talk with marketers from Dick’s Sporting Goods, Marriott International, and Mondelez. Each are producing a variety of stories, published on various platforms; from Snaps and Vines to long form documentaries, comedy, fantasy and scripted series. Stories of all shapes and sizes that are engaging audiences and endearing them to their brands. These brands have taken a bold step towards investing in content that consumers will find valuable and sharable.
Big data has permeated into a wide variety of industries, almost to the point where you’d hard-pressed to think of a counterexample. From advertising to biotech, cybersecurity to self-driving cars, crunching the numbers seems to be the key to delivering better customer experiences and acquiring deeper, less abstract insights that can aid in making better-informed decisions.