Brand Stories – What Makes A Good Brand Story? | A Documentary

In this episode, we talk with marketers from Dick’s Sporting Goods, Marriott International, and Mondelez. Each are producing a variety of stories, published on various platforms; from Snaps and Vines to long form documentaries, comedy, fantasy and scripted series. Stories of all shapes and sizes that are engaging audiences and endearing them to their brands. These brands have taken a bold step towards investing in content that consumers will find valuable and sharable.