In this episode, we talk with marketers from Dick’s Sporting Goods, Marriott International, and Mondelez. Each is producing a variety of stories, published on various platforms; from Snaps and Vines to long-form documentaries, comedy, fantasy, and scripted series. Stories of all shapes and sizes that are engaging audiences and endearing them to their brands. These brands have taken a bold step towards investing in content that consumers will find valuable and sharable.
