If you have a brick-and-mortar shop, you should have one major priority when it comes to your online presence – showing up in local business searches. It doesn’t matter if someone in Dallas, Texas finds your business online if you’re located in Tampa, Florida. You need the people who live,
If there’s one thing I’ve learned over the 15 years working on Google Search, it’s that people’s curiosity is endless. We see billions of searches every day, and 15 percent of those queries are ones we haven’t seen before – so we’ve built ways to return results for queries we can’t anticipate.