The email arrived the day after a speech I’d given in London. “You’ve definitely given me some food for thought about my career trajectory, and how to use branding to my advantage,” an executive at a management consulting firm wrote. In my talk, I’d emphasized the importance of content creation
The history of technology conjures images of lab coat–wearing PhDs wrangling information out of room-size mainframes. Previously synonymous with advanced scientific knowledge, the use of technology is now ubiquitous and becoming more democratized, and recently, more decentralized. Technologists have exchanged lab coats for crewnecks and black jeans; yet, when it
The early days of cloud computing felt boundless. Freed from the limitations of on-premises servers, developers could build exciting new products and services tethered only by their imagination. Unconstrained by bureaucratic processes governing resource utilization, software engineers enjoyed an infinitely scalable palette that could seemingly manifest exactly what they needed
Clarity and consistency are two of the most important factors in developing a memorable, recognised, and recommended brand. Regardless of your sector or company, if you want to brand your website, blog, and social media accounts, you must keep these two aspects in mind, particularly in terms of visual branding.
Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off? To quantify the ROI of influencer marketing, the authors analyzed engagement for more than 5,800 influencer posts and identified seven key variables that drive a
Computers were once seen as more or less infallible machines that simply processed discrete inputs into discrete outputs, whose calculations were never wrong. If a problem ever arose in a calculation or business process, it was definitionally caused by human error, not the computer. But as machines encroach on ever-more
Since the first computer was built, businesses and consumers have enjoyed a progression toward simpler and more intimate interactions with technology. Professors wielding punch cards gradually gave way to business people brandishing PCs and, more recently, mobile and wearable devices. In a sense, the connection to the digital world has
Too many leaders succumb to fear of missing out (FOMO) when new tech trends emerge and demand that something – anything – using the new tech be implemented immediately. This leads to wasted investment, missed opportunity and disillusionment about the new landscape. Emerging technologies are critical and demand attention and
Many small company entrepreneurs make a critical error before they even make their first sale: they overlook the importance of business branding. It’s possible that we’ve been conditioned to believe that “brand” refers only to large corporations like McDonald’s, Apple, and Toyota. Thanks to the progress of the digital age,
Migration of data from on-premises to cloud systems or between multiple cloud systems is a common and complex event across companies of all sizes and industries. The types of data being migrated can range from email messages to Office documents and PDF files to databases, website data and code repositories.
Cybercriminals have started using OpenAI’s artificially intelligent chatbot ChatGPT to quickly build hacking tools, cybersecurity researchers warned on Friday. Scammers are also testing ChatGPT’s ability to build other chatbots designed to impersonate young females to ensnare targets, one expert monitoring criminal forums told Forbes. Many early ChatGPT users had raised
George Clooney. Cate Blanchett. Beyoncé. Lady Gaga. Brad Pitt. Tom Hanks. What do these artists have in common? Each of them, among others, in addition to a roster of professional athletes, is represented by Creative Artists Agency (CAA), a global entertainment and sports agency co-founded in 1975. CAA brings extensive