The New Reality Facing the Advertising and Marketing Industry | Facebook Keynote By Gary Vaynerchuk

So many big companies out there are spending billions of dollars on TV commercials… even though nobody’s watching them. But here’s the punchline for you:

  • Over the next few years, the biggest companies in the world will finally understand that. And then, they’ll pour their money into Facebook and Instagram instead.
  • That means that cost of running ads on these platforms will go from… say… $4 to $80. The “golden era” will be over.
  • So please understand this: If you’re not completely obsessed with Facebook and Instagram marketing, you will lose.

About Speaker : Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.