Organizations benefit from actively fostering kindness. In workplaces where acts of kindness become the norm, the spillover effects can multiply fast. When people receive an act of kindness, they pay it back, research shows – and not just to the same person, but often to someone entirely new. This leads
Tag: giving
The CEO As Consumer Ethnographer: Giving Customers Exactly What They Wanted, Faster And With Greater Precision
Consumer ethnography isn’t just for marketing professionals. By striving for a deep, human understanding of the customer experience, CEOs can lead their organizations toward a culture of empathy that can translate insights about people’s lives, values, and emotions into greater organizational value. “Big data” has transformed our world, making possible
