Valuable Statistics Of Customer Experience For 2020

Even in the midst of a global pandemic, there is one thing that’s for sure: people still want to be treated well. This concept is at the core of customer experience – the simple idea of people wanting to feel seen, known, and appreciated by the companies they’re buying from. Even as many companies seek to temporarily halt production of certain items or close their doors to dine-in patrons, they’re finding themselves in a weird place: wanting to stay top-of-mind for customers amidst potential closures, and not wanting to stir anxiety or fear while they do it. In fact, according to a June 2020 survey (1) performed by our team at Futurum Research, which talked to 330 companies in North America and Europe, 57% said their entire business model needed to reconsidered in the wake of COVID-19. Let’s just say that things are about to get a whole lot more competitive and CX may be the thing that keeps you in business.

Video Marketing Statistics For 2020

The popularity of video marketing has gone viral in the same fashion as the rise of social media. Despite video marketing statistics that show an increased consumer preference for online videos, marketers are yet to catch up with video marketing strategies fully or aren’t getting the best results.