Consumers select brands they regard as matches to their self-image, and a positive public role model associated with your brand helps facilitate this comparison. Once consumers form adverse associations with your brand, this may result in decreased revenue and other financial harm. The more this happens, or the longer it
Tag: negative
Practices Of Ethical AI – Part 2: The Positive And Negative Aspects Of AI
This is the second blog in the Ethical AI short series, looking at the positive and negative aspects of AI. The first blog focused on AI failures and identified lessons to be learned by leaders advancing their AI product innovations, or internal usage of AI solutions. The 2021 European Commission
