Consumers select brands they regard as matches to their self-image, and a positive public role model associated with your brand helps facilitate this comparison. Once consumers form adverse associations with your brand, this may result in decreased revenue and other financial harm. The more this happens, or the longer it
Tag: consequences
The Consequences Of A Future Hack? How AI Is Transforming Cybersecurity
Microsoft recently acknowledged Russian hackers successfully cyberattacked them. If hackers can penetrate their internal systems, what are the chances your company will suffer the consequences of a future hack? What the Russians have done is very bad, but it’s only an example of the cyber threats we all face. The
