Introduction Based on industry trends we have tracked so far, providers have consciously been trying to craft customer-centric solutions to entice customers and sustain their loyalty via subscription models for their anything as a service (XaaS) offerings. But one of the evolving expectations from customers is further differentiation when choosing
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How To Optimize Outcome From Your Social Media
During the first two months of the Covid-19 pandemic, enterprise spending on social media increased 74%, from 13% of marketing budgets in February 2020 to 23% in May 2020. This spike, reported in a special Covid-19 edition of The CMO Survey, represents a historic high for social media spending since