Primal Branding

Patrick Hanlon is founder and CEO of Thinktopia®, a strategic branding and social engagement group. His books “Primal Branding” and “The Social Code” are in several languages and taught around the world. Mr. Hanlon looks at brands not as logo and website, but as a belief system that attracts others who share those beliefs. This creates a community of believers, advocates, users – a “tribe”.

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The Danger Of AI Is Weirder Than You Think

The danger of artificial intelligence isn’t that it’s going to rebel against us, but that it’s going to do exactly what we ask it to do, says AI researcher Janelle Shane. Sharing the weird, sometimes alarming antics of AI algorithms as they try to solve human problems – like creating new ice cream flavors or recognizing cars on the road – Shane shows why AI doesn’t yet measure up to real brains.

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