Terry Rice, Digital Marketing EIR at Entrepreneur Magazine, shares how startups can define their target audience and estimate market size on various channels prior to launch. He’ll outline how to have a good grasp on who you’re trying to reach, where to find them, and how to measure the size.
Category: A Talk
Content Marketing for Photographers: How to Promote Your Photography Business
Content marketing is a vital tool for a photography business in order to get clients. In this talk, Elena S. Blair and Sandra Coan will share their strategies, such as blogging SEO, Instagram hashtags, content writing, Instagram engagement, and more! to know more about wedding photography please visit Reminiscent Studio
The Future Of Marketing By Mathew Sweezey
What does your future hold? Join acclaimed HBR author and Principal of Marketing Insights at Salesforce, Mathew Sweezey, on a data-driven journey looking deep into the next five years to find out. In this session, Mathew will cover a wide range of topics from the foundational changes in the role
AI, LA And The Next Billion Users | A Talk By Vint Cerf At Google Talks
Reddit CTO Chris Slowe engages one of the “Fathers of the Internet,” Vint Cerf, on topics ranging from innovation in LA to connecting the next billion users. Vint Cerf Widely known as a “Father of the Internet,” Cerf is the co-designer of the TCP/IP protocols and the architecture of the
Living, Breathing Brand Identities With Paula Scher
Brand identities are supposed to be built to last. The reality is that most identity programs – no matter how well-strategized, crafted, and tested – are merely guesswork. It’s impossible for a designer to know what cultural, political, economic, and technological shifts will occur in the future. Join Pentagram Partner
The Power Of Self-Learning Systems | A Talk By Demis Hassabis
Demis Hassabis, (Co-Founder & CEO, DeepMind) will discuss the capabilities and power of self-learning systems. He will illustrate this with reference to some of DeepMind’s recent breakthroughs, including the AlphaZero, AlphaStar and AlphaFold systems, and talk about the implications of cutting-edge AI research for scientific and philosophical discovery.
Six Big Ideas From The Branding Era | Talk At Berkeley-Haas By David Aaker
David Aaker, renowned marketing guru, Vice Chairman of Prophet, and Haas Marketing Professor Emeritus speaks about his decades of pioneering work on branding at his annual talk at Berkeley-Haas. Aaker comments on both the history and the future of branding, touching on the power of “brand as an asset,” the
Should Computers Run The World? | A Talk By Hannah Fry
Algorithms are increasingly used to make decisions in healthcare, transport, finance, and security. How can they best be used and what happens when things go wrong? Hannah Fry takes us on a tour of the good, the bad and the downright ugly of the algorithms that surround us. She lifts
What You Believe Becomes Reality | A Talk By Chris Do
What would you do if you could not fail? This is an interactive talk on how to break free of your “limiting beliefs” and how to conquer your critical inner voice. Includes exercises – an examination on how we assign meaning to events and how we can transform negative events
The P Vs NP Problem – What Computers Can’t Do | A Talk By Kevin Buzzard
Kevin Buzzard explains one of the biggest unsolved problems in theoretical computer science – the P vs NP problem. Today’s computers are lightning-fast. But sometimes we want to make sure that they can’t solve a particular task quickly (perhaps for security purposes). This issue lies at the heart of the
Will Computers Ever Think Like Human Beings? A Talk By Vinton G. Cerf
The rise of artificial intelligence has seen computers beating chess experts and performing incredibly complex tasks. But why can’t they think the same way we do? We have built incredibly powerful, multi-layered, neural networks capable of learning incredibly quickly and carrying out seemingly impossible tasks, but they still can’t always
The Brand Mapping Strategy – Talk By Karen Tiber Leland
Karen Tiber Leland is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business, and team brands. Karen is the best-selling author of eight books, which have sold over 350,000 copies and been translated into
