Brand Humanity In The Digital Age – CMO Sessions

Leveraging Storytelling, Data, and Technology to Collect Consumer Relationships, presented by Ken Krasnow, Vice President Omnichannel Marketing at Henkel. Ken delivered an insightful and engaging workshop during the 10th Edition of Transformational CMO. The Millennium Alliance is a leading technology, business, and educational advisory firm. Focusing primarily on areas such

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How Symbols And Brands Shape Our Humanity

“Branding is the profound manifestation of the human spirit,” says designer and podcaster Debbie Millman. In a historical odyssey that she illustrated herself, Millman traces the evolution of branding, from cave paintings to flags to beer labels and beyond. She explores the power of symbols to unite people, beginning with prehistoric communities who used them to represent beliefs and identify affiliations to modern companies that adopt logos and trademarks to market their products – and explains how branding reflects the state of humanity.

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How Artificial Intelligence [AI] Can Save Our Humanity

AI is massively transforming our world, but there’s one thing it cannot do: love. In a visionary talk, computer scientist Kai-Fu Lee details how the US and China are driving a deep learning revolution — and shares a blueprint for how humans can thrive in the age of AI by harnessing compassion and creativity. “AI is serendipity,” Lee says. “It is here to liberate us from routine jobs, and it is here to remind us what it is that makes us human.”

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