To err is human, and behind every great business social media presence is a human (or several). We all make mistakes, and the same is true with social media management. However, while a hashtag typo or an incorrect link can (and likely will) happen as you market your brand, they
Tag: media
What Is Social Media Advocacy And How To Integrate It Into Your Marketing Strategy
The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or product. In other words, instead of you telling your audience how amazing you are, you ask your customers to sing your praises for you.
Why Your Brand Need A Social Media Marketing Strategy
The truth is that there’s more to a social media marketing strategy than posting content on a platform and waiting for the results to roll in. You need to consider your audience, whether you’re using the right platform, how you’re representing your brand, and whether your tone matches the audience. You need to consider consistency, schedule, and the combination of value-oriented and branded content.
The Top 10 Things Every Executive Should Do On Social Media
When it comes to social media, the suite of options and risk of blunders can be daunting for anyone, especially top-tier executives where recent history (a la Elon Musk) shows the stakes are high. So, in the age of profiles, posts, DMs, and stories, here are the top ten things
Terabytes Of News Versus One Trillion Tweets: Is Social Media Really As Big As We Think?
Why is it that the words “Facebook” and “Twitter” appear in nearly every presentation or publication about big data today? How did social media become the benchmark we use to define what precisely we mean by “big data?”
5 Social Media Expert Predictions: What You’ll Need To Know In 2019
If one thing is constant it’s that social media is always changing. Algorithms define the future of content distribution and once current trends are invested in, the landscape shifts again.
