Modern consumers are as politically and socially conscious as ever. While some brands respond out of fear of alienating sects of their audience, a recent Morning Consult study found that merely saying the “right things” or “standing in solidarity” no longer cut it with consumers. They want the brands they
Author: Snowdrop Solution
The Future of Marketing | Keynote Speech By Philip Kotler
At the 2019 Kotler Future of Marketing Summit (Beijing, China), Keynote Speech was given by Philip Kotler on the topic of “What’s next? The Future of Marketing.” Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg
Not Just How You Do But, What You Do Also Change By Artificial Intelligence
Few leaders would dispute the fact that business today is driven by data and smart algorithms. Yet, rather than real digital transformation, many instead pursue digital incrementalism, using automation to cut costs or, worse – cut jobs. Doing so might buy you some time from impatient shareholders, but it will
The Long Overdue Change | Universities Are Going Online
Higher education is being pummeled by the Covid-19 pandemic. This spring’s campus shutdowns led to a quick rush to “remote learning,” exposing the fragmented adoption of high-quality education technology and digital capabilities across thousands of colleges and universities. The tumultuous fall semester, complete with aborted campus openings and widely diverging
Digital Transformation: Learning Across Industries | A Keynote By Lars Kristian Stråtveit
From shoes to bits – Learning across industries on digital transformation. Lars Kristian Stråtveit, VP Digital Marketing at Telenor speaking at the NG Telecoms Summit. GDS Group is a global events, research and technology services company dedicated to helping clients meet the challenges posed by a fast-moving, disruptive business environment.
Branding In A Brandless World | A Keynote By Kevin Hamilton – Avocados From Mexico
In a world of branding to compete against your competitors, what does branding in a brandless world really entail? Avocados From Mexico have a unique mindset when it comes to marketing a product brand but implementing a CPG mentality. What is the purpose of branding in a brandless space?What impact
Vishing Attack At The Ritz: A New Type Of Social Engineering Scam
There’s another clever fraud tactic to add to your library of security threats. Imagine a call or voice message that appears to come from a trusted source but is really a disguised attempt to compromise your identity, credentials or financial information. More of a social engineering scheme than a vulnerability,
Why Desktop Integration Is Key To Big Data Success
“the best data is the data that people actually use. make sure the end user knows how to use the data tools for the best business results.” There are few vectors in big data that are more popular than GPS. Geographic positioning tells you where data came from. It enables
The Future Of Artificial Intelligence And Machine Learning | Keynote By Hilary Mason At Open Data Science
In this video, watch this special keynote talk from Hilary Mason about “The Present and Future of Artificial Intelligence and Machine Learning” during the Open Data Science Conference in Boston 2019. Hilary Mason is an American data scientist and the founder of technology startup Fast Forward Labs as well as
Importance Of Social Media Tone In Branding
When we think about the word branding, the first thing that pops into our minds are the various logos and color schemes associated with different companies. There is a lot more that goes into creating a powerful brand. Finding the right tone for a brand is just as vital as
The Future Of Marketing By Mathew Sweezey
What does your future hold? Join acclaimed HBR author and Principal of Marketing Insights at Salesforce, Mathew Sweezey, on a data-driven journey looking deep into the next five years to find out. In this session, Mathew will cover a wide range of topics from the foundational changes in the role
Language Is The Next Big Breakthrough In AI
Most companies recognize that aggressive adoption of digital technologies is increasingly critical to being competitive. Our research shows that the top 10% of early adopters of digital technologies have grown at twice the rate of the bottom 25%, and that they are using cloud systems – not legacy systems –
