Facebook principal scientist Shawndra Hill and Professor Olivier Toubia examine the past, present, and future of the role of data science in marketing. Shawndra Hill, a principal scientist at Facebook and a senior lecturer in the Marketing Division, joined Olivier Toubia, Glaubinger Professor of Business and Chair of the Marketing
Category: Big Data
Big data is a field that treats ways to analyze, systematically extract information from, or otherwise, deal with data sets that are too large or complex to be dealt with by traditional data-processing application software.
How To Connect Brand Messages With Every Small Moments In Customer’s Everyday Life
As data becomes more important to customer strategies, marketers are gravitating toward hiring people with more analytical skills. How do new marketing talent strategies enable this shift – while retaining the creative part? Marketing was once pegged as a field for creatives, but the rise in big data and artificial
AI Based Data Monitoring, Cloud-Enabled Data Trusts, Blockchain, And Quantum Technologies Are Four Emerging Solutions For Digital Trust
In an era of ever-present digital threats that can undermine and erode stakeholder trust, organizations should invest to earn “digital trust,” that is, protect their data and information from fraud and bad actors to safeguard their relationships, reputation, and revenue. This task could be more difficult than ever before as
Next In Data Science: Innovative Applications Of Data Science To A Wide Range Of Disciplines | Part: 2
The Next in Science Series provides an opportunity for early-career scientists whose innovative, cross-disciplinary research is thematically linked to introduce their work to one another, to fellow scientists, and to nonspecialists from Harvard and the greater Boston area. This year’s program focuses on innovative applications of data science to a
Next In Data Science: Innovative Applications Of Data Science To A Wide Range Of Disciplines | Part: 1
The Next in Science Series provides an opportunity for early-career scientists whose innovative, cross-disciplinary research is thematically linked to introduce their work to one another, to fellow scientists, and to nonspecialists from Harvard and the greater Boston area. This year’s program focuses on innovative applications of data science to a
Prediction Machines: The Simple Economics Of AI | A Talk By Avi Goldfarb & Ajay Agrawal
The idea of artificial intelligence – job – killing robots, self – driving cars, and self – managing organizations – captures the imagination, evoking a combination of wonder and dread for those of us who will have to deal with the consequences. But what if it’s not quite so complicated?
Simple Explanation Of Data Lakehouse: Where Both Structured And Unstructured Data Is Stored
First, there was a data warehouse – an information storage architecture that allowed structured data to be archived for specific business intelligence purposes and reporting. The concept of the data warehouse dates back to the 1980s and has served businesses well for several decades – until the dawn of the
Blockchain: Changing The Nature Of Doing Business And Re-imagine How To Manage Tangible And Digital Assets
Trendy cryptocurrencies and nonfungible tokens (NFTs) capture media headlines and the public imagination, but these and other blockchain and distributed ledger technologies (DLTs) are also making waves in the enterprise. Much like the TCP/IP protocols that provide underlying support to enterprise network communications, shared ledgers could eventually become an integral,
Edge Of Infectious Diseases, Nanotechnology, Telecommunications, Big Data And Public Health | A Talk By Professor Rachel Mckendry Followed By Q&A Session
Infectious diseases rank among the gravest threats to human health alongside global warming and terrorism. New strains continue to evolve every year and can spread rapidly. The consequences can be devastating. The 1918 Spanish flu killed an estimated 50 million people. Today HIV infects 34 million people and the recent
New Era Of Data Monetization: Advances In Data-Sharing Technologies Made It Easy To Share Data While Preserving Security And Privacy
New technologies give rise to innovative business models and products by simplifying the mechanics of data-sharing across and between organizations – all while preserving the veil of privacy. Thanks to advances in data-sharing technologies, you can buy and sell potentially valuable information assets in highly efficient, cloud-based marketplaces. Combine this
Big Data, Big Brother: Yesterday’s Fiction Is Today’s Reality
Welcome to a world where humans are constantly under surveillance. Where designer children are genetically selected, drones hover the skies, companies implant microchips in their employees, and artificial intelligence poses a direct challenge to our own. Big Data, Big Brother exposes just how closely today’s reality mirrors two of the
The CEO As Consumer Ethnographer: Giving Customers Exactly What They Wanted, Faster And With Greater Precision
Consumer ethnography isn’t just for marketing professionals. By striving for a deep, human understanding of the customer experience, CEOs can lead their organizations toward a culture of empathy that can translate insights about people’s lives, values, and emotions into greater organizational value. “Big data” has transformed our world, making possible
