There’s another clever fraud tactic to add to your library of security threats. Imagine a call or voice message that appears to come from a trusted source but is really a disguised attempt to compromise your identity, credentials or financial information. More of a social engineering scheme than a vulnerability,
Tag: social
Importance Of Social Media Tone In Branding
When we think about the word branding, the first thing that pops into our minds are the various logos and color schemes associated with different companies. There is a lot more that goes into creating a powerful brand. Finding the right tone for a brand is just as vital as
What Is Good Social Media Marketing Strategy And How To Build It
In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose
How To Increase Brand Awareness With Social Media
Brand awareness is crucial if you want your business to stand out in a highly competitive atmosphere. Here’s why: the more people who know about you and your brand, the better your products will sell. One way to boost your brand awareness is by harnessing the power of social media.
How To Optimize Outcome From Your Social Media
During the first two months of the Covid-19 pandemic, enterprise spending on social media increased 74%, from 13% of marketing budgets in February 2020 to 23% in May 2020. This spike, reported in a special Covid-19 edition of The CMO Survey, represents a historic high for social media spending since
Social Media Mistakes And How To Avoid Them
To err is human, and behind every great business social media presence is a human (or several). We all make mistakes, and the same is true with social media management. However, while a hashtag typo or an incorrect link can (and likely will) happen as you market your brand, they
Social Networks for Advertising: Top 10 Reasons
The benefits of social media are nearly endless, but when it comes to social media advertising, social networks are a truly great channel for businesses of all kinds to advertise. Here are the top ten reasons to use social networks for advertising.
What Is Social Media Advocacy And How To Integrate It Into Your Marketing Strategy
The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or product. In other words, instead of you telling your audience how amazing you are, you ask your customers to sing your praises for you.
Why Your Brand Need A Social Media Marketing Strategy
The truth is that there’s more to a social media marketing strategy than posting content on a platform and waiting for the results to roll in. You need to consider your audience, whether you’re using the right platform, how you’re representing your brand, and whether your tone matches the audience. You need to consider consistency, schedule, and the combination of value-oriented and branded content.
![How Artificial Intelligence [AI] Can Enhance Our Memory, Work And Social Lives](https://i0.wp.com/www.snowdropsolution.com/wp-content/uploads/2019/09/How-Artificial-Intelligence-AI-Can-Enhance-Our-Memory-Work-And-Social-Lives.jpg?fit=476%2C248&ssl=1)
How Artificial Intelligence [AI] Can Enhance Our Memory, Work And Social Lives
How smart can our machines make us? Tom Gruber, co-creator of Siri, wants to make “humanistic AI” that augments and collaborates with us instead of competing with (or replacing) us. He shares his vision for a future where AI helps us achieve superhuman performance in perception, creativity and cognitive function – from turbocharging our design skills to helping us remember everything we’ve ever read and the name of everyone we’ve ever met. “We are in the middle of a renaissance in AI,” Gruber says. “Every time a machine gets smarter, we get smarter.”
The Top 10 Things Every Executive Should Do On Social Media
When it comes to social media, the suite of options and risk of blunders can be daunting for anyone, especially top-tier executives where recent history (a la Elon Musk) shows the stakes are high. So, in the age of profiles, posts, DMs, and stories, here are the top ten things
Direct-To-Consumer (DTC) Brand Growth Will Boost Social Ad Spending
The success of DTC companies stems from their development of improved approaches for connecting with their customers, as demonstrated by two new Forrester reports: “Changing Expectations Fuel Direct-To-Consumer Disruption” and “To Adapt To Direct-To-Consumer Trends, Use A Direct-To-Value Strategy.” These approaches are part of what Forrester calls a “direct-to-value (DTV)” strategy.
