Most businesses around the world are being forced to take a hard look at their budgets, thanks to the coronavirus pandemic. The smart ones, however, have realized that increasing spend on things like customer experience could be highly valuable in keeping their businesses afloat during this tenuous business climate. Even
Author: Snowdrop Solution
Living, Breathing Brand Identities With Paula Scher
Brand identities are supposed to be built to last. The reality is that most identity programs – no matter how well-strategized, crafted, and tested – are merely guesswork. It’s impossible for a designer to know what cultural, political, economic, and technological shifts will occur in the future. Join Pentagram Partner
Does Your Company Management Understand Cyber Risks?
Over the past decade, business leaders have had to face an uncomfortable truth: It’s become impossible to sit at the head of a company and not address the threat of cyber risk. Cyber-attacks are increasingly pervasive and can present near existential threats to companies, and boards of directors and CEOs
Why There Is So Much Excitement About K3s Joining CNCF In Open Source Community?
Hot on the heels of KubeCon+CloudNativeCon, Rancher Labs announced the acceptance of K3s by the Cloud Native Computing Foundation (CNCF). It’s joining the likes of OpenTelemetry, Network Service Mesh, Longhorn and 30 other projects in the Sandbox. At first glance, it comes across as yet another open source project joining
The Power Of Self-Learning Systems | A Talk By Demis Hassabis
Demis Hassabis, (Co-Founder & CEO, DeepMind) will discuss the capabilities and power of self-learning systems. He will illustrate this with reference to some of DeepMind’s recent breakthroughs, including the AlphaZero, AlphaStar and AlphaFold systems, and talk about the implications of cutting-edge AI research for scientific and philosophical discovery.
What Is Good Social Media Marketing Strategy And How To Build It
In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose
Six Big Ideas From The Branding Era | Talk At Berkeley-Haas By David Aaker
David Aaker, renowned marketing guru, Vice Chairman of Prophet, and Haas Marketing Professor Emeritus speaks about his decades of pioneering work on branding at his annual talk at Berkeley-Haas. Aaker comments on both the history and the future of branding, touching on the power of “brand as an asset,” the
Natural Language Processing Can Helpful To Tame Dark Data
Humans don’t have the time to sift through all the unused data available. NLP could be the answer. Some serious medical conditions, such as sepsis, might be more easily predicted thanks to artificial intelligence (AI). Sepsis, which results from a massive immune response to bacterial infection can often lead to
Algorithms Alone Can’t Solve Complex Human Problems – UK Exam Results U-Turn
Exam results decided by an Ofqual algorithm for up to 97% of A-level and GCSE students in England will now be scrapped and the projected ‘mock’ grades decided by individual teachers will be reinstated, in a humiliating U-turn for the government. The controversial algorithm, implemented to give standardized grades to
Should Computers Run The World? | A Talk By Hannah Fry
Algorithms are increasingly used to make decisions in healthcare, transport, finance, and security. How can they best be used and what happens when things go wrong? Hannah Fry takes us on a tour of the good, the bad and the downright ugly of the algorithms that surround us. She lifts
Quick Tips To Build A Powerful Brand Identity
The advantages of going big are too appealing. Big brands tend to be trusted by funding institutions and therefore get to access funding more easily. In addition, they have the resources to hire the best talents and are exposed to a wider customer base. However, building a big brand is
What You Believe Becomes Reality | A Talk By Chris Do
What would you do if you could not fail? This is an interactive talk on how to break free of your “limiting beliefs” and how to conquer your critical inner voice. Includes exercises – an examination on how we assign meaning to events and how we can transform negative events
