Communication has always and will always be essential to branding. The right communication strategy is how you share your unique tone of voice with your audience, demonstrate your personality, and deliver valuable information. When disaster strikes, your brand communications are how you alleviate consumer fears and let customers know that
Tag: brand
How To Name Your Brand For A Global Audience
Coming up with the perfect name for a brand takes a lot of work. Whether you’re launching a new product or rebranding an existing one, marketers often spend months analyzing data, conducting interviews, and carrying out research to find the best name to set themselves apart from competitors. But no
Leadership In Brand Storytelling | Panel Discussion By Forbes CMO
At a time when branded content and storytelling are at the heart of successful brand engagement, how must and are CMOs leading the directive on storytelling strategy, aligning resources and platforms for unified, powerful, and authentic effect? Moderated by Forbes CMO Network Editor Jenny Rooney, this panel will dive into
Living, Breathing Brand Identities With Paula Scher
Brand identities are supposed to be built to last. The reality is that most identity programs – no matter how well-strategized, crafted, and tested – are merely guesswork. It’s impossible for a designer to know what cultural, political, economic, and technological shifts will occur in the future. Join Pentagram Partner
Quick Tips To Build A Powerful Brand Identity
The advantages of going big are too appealing. Big brands tend to be trusted by funding institutions and therefore get to access funding more easily. In addition, they have the resources to hire the best talents and are exposed to a wider customer base. However, building a big brand is
How To Increase Brand Awareness With Social Media
Brand awareness is crucial if you want your business to stand out in a highly competitive atmosphere. Here’s why: the more people who know about you and your brand, the better your products will sell. One way to boost your brand awareness is by harnessing the power of social media.
The Brand Mapping Strategy – Talk By Karen Tiber Leland
Karen Tiber Leland is the Founder and President of Sterling Marketing Group, a branding and marketing strategy and implementation firm helping CEOs, executives and entrepreneurs develop stronger personal, business, and team brands. Karen is the best-selling author of eight books, which have sold over 350,000 copies and been translated into
Brand Storytelling Of Shinola – Talk By Bridget Russo
Since settling in Detroit in 2012, Shinola has not only contributed hundreds of jobs to an unlikely Detroit renaissance, but it has also become a handy symbol of it. After buying more than a dozen Shinola watches last year, Bill Clinton said in a speech, “We need more American success
How To Extend A Brand
Your brand is one of your company’s most powerful assets. It encapsulates everything you want people to know about the business – what you value, what you stand for, and what you’re trying to do. Which is why brand extension can be such a stressful process. Using the strength of
Brand Stories – The Future Of Branded Content | A Documentary
During Brand Storytelling at Sundance 2016, we asked brand marketers and their agencies about the future of storytelling.
As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
How To Brand Educational Institute To Drive Successful Enrolment
Not too long ago, Educational Institute didn’t have much need for a strong brand. But as the market for funding, recognition, academic talent and even student recruitment has started to heat up, the need has become critical. A strong brand and message can easily convert to higher enrollment, but with the current approach to education branding, it’s easy to see where many Educational Institute fall short. To build a stronger brand and improve student retention, follow these steps to develop a stronger brand and message.
Brand Stories – The Return On Investment | A Documentary
As brands move away from interruptive messages and invest in content that people will find value in, they must demonstrate an ROI on that content. As this episode reveals, metrics for brand storytelling are less than established and far from standardized, but we’re getting there. Check out how major brands are approaching the metrics of storytelling.
