At such times of crisis and adversity, employees, clients, and customers are looking to leaders for reassurance, inspiration, and courage to guide them through the storm. And it’s a tall order – an email with heartfelt thanks and wishes for good health is a start, but much more is needed.
Tag: brand
Brand Stories – Stories Vs Interruptions | A Documentary
As interruptive advertising is increasingly turned off, brands are turning on to creating content with intrinsic value. There is a big story unfolding in the world of media, marketing and advertising. Many feel it is the beginning of a new era that will be enabled by technology but led by creativity. It’s an exciting time and we are happy to be playing our role in this unfolding story. I hope you will watch and let us know how you valued the show.
Facebook’s Brand New Shopping Experience Powered By Artificial Intelligence
For anyone who has ever dreamt of being able to click on any image and buy it, whether it’s Jimmy Fallon’s suit on Late Night or the chair he’s sitting on, Facebook has announced it’s stepping up its e-commerce game with a brand new shopping experience powered by AI.
How To Become A Brand Strategist | A Talk
What is brand strategy? How do you become a brand strategist? Is brand strategy right for you? Does strategy matter in design? On this episode, you will hear about how Fabian Geyrhalter went from graphic design to becoming a brand strategist.
How Did You Get There? | How Can Others Follow Suit? | Is Strategy Right For Me? | How To Charge For Strategy?
Brand Marketing In The Times Of COVID-19 Crisis
In times of crisis, it may be hard for marketers to know where to begin. In just a few short weeks, people have shifted into protection mode, focused on themselves, their families, their employees, their customers, and their communities. Social media reflects this, with pleas for fellow citizens to follow government safety guidelines. People have crossed partisan lines to build bridges within their neighborhoods and communities and unify against an invisible force.
What Is Brand Photography And How To Use Photography To Build Your Brand
Brand photography will include everything from the pictures on your marketing materials, to the images on your product pages, and even your staff headshots. Done correctly, bespoke photography can complement your brand identity, and enhance recognition to the point where people recognise you based on just the visual elements of a picture.
What Is Brand Equity And How To Create Brand Equity
Today, you can’t just tell your customers how amazing your company is and expect them to take your word for it. Organizations are defined by the perceptions and opinions of their customers – whether it’s a review on a niche forum or a message on social media.
Brands Without Borders: Building Great Global Brand
In this age of limitless expansion, ambitious business owners know that conquering a local market is just the beginning. The real goal for many aspiring companies is to achieve worldwide domination through a comprehensive global branding strategy.
So, how do you go global? Like any significant brand-building campaign, a global strategy requires care, focus and careful planning. Here’s your guide to creating the ultimate expansion strategy.
What Is The Brand Ethos? How Do You Define The Heart And Soul Of Your Brand?
Today’s companies must differentiate themselves if they want to remain competitive in today’s marketplace. However, it’s no longer enough to have the best prices, or even the most effective products to help you stand out. Today’s market leaders need to create the right feeling in their audience through emotional, personality-focused campaigns.
Why Your Brand Need A Social Media Marketing Strategy
The truth is that there’s more to a social media marketing strategy than posting content on a platform and waiting for the results to roll in. You need to consider your audience, whether you’re using the right platform, how you’re representing your brand, and whether your tone matches the audience. You need to consider consistency, schedule, and the combination of value-oriented and branded content.
