The truth is that there’s more to a social media marketing strategy than posting content on a platform and waiting for the results to roll in. You need to consider your audience, whether you’re using the right platform, how you’re representing your brand, and whether your tone matches the audience. You need to consider consistency, schedule, and the combination of value-oriented and branded content.
Category: Social Media Marketing
Social Media & Content Marketing is the area where content marketing and social media/business meeting. With an increasingly connected consumer and social B2B buying journey, the attention for social content marketing tactics and strategies is growing. However, the term isn’t only about social sharing or optimizing content for social channels. It’s also about connecting social business, collaboration and newsroom techniques and principles to content marketing.
The Future Of Marketing? Where Does Audio Fit In?
In the past, marketers have given audio a respectable nod because of the outgrowth of smart speakers and smart assistants. They assumed that voice-activated shopping would be a huge hit, bringing value back to the spoken word. Unfortunately – that hasn’t happened. In fact, research shows voice shopping has dropped from 43% down to 24% over the past year. So, if audio isn’t going to make companies money through shopping, how will it? Truthfully – lots of ways. Most of them aren’t that different than how they used to make money – through ads on the radio. But others, when intertwined with other emerging media, also show promise. The following are my top picks for ways audio marketing will take off in the next decade.
Vertical Marketing System And It’s Pros And Cons
Choosing a vertical marketing system means that you decide to focus on a very narrow and specific market. Some organisations eventually decide to target multiple different “connected” verticals. For instance, that Harley Davidson store might begin to sell parts from a few other select manufacturers too. Other businesses stick strategically to one, small audience, identifying themselves as the go-to specialist in their field.
Everything You Need To Know About Brand’s Color Palette
Your brand identity color palette is your way of creating a vibrant visual experience with your target audience, while simultaneously showcasing your unique personality. The right selection of shades doesn’t just make your marketing materials, website and other branded content more attractive, they also change the way that people interact with your company.
What Is A Luxury Brand And How To Build A Strong Luxury Brand
The definition of a luxury brand changes depending on the type of brand you’re describing. In consumer goods, its Louis Vuitton and expensive couture fashion. Everything from handbags to handkerchiefs sports logos from Burberry, Christian Dior, and Chanel.
The Competitive Advantage Of Brand Consistency And How To Achieve It
Brand consistency is the key to earning customer trust and elevating your ROI. And alternatively, inconsistent branding dampens brand status and creates confusion in the marketplace.
The What, Why, and How of Business To Business Branding
What is B2B branding? Is it just your logos and graphics? Or is it something more? Branding is defined as “the process of creating a unique name and image in a customer’s mind.”
Myths and Realities of Data Science and Machine Learning in Marketing
Data science and machine learning can help move the needle for brands, but it’s often challenging for marketers to know where to start – and what fact vs. fiction is.
The Role of Digital Technology in Marketing and Branding
In this interview, Ricardo Arias-Nath discusses the changing roles of CMOs; the influence of digital and social on branding; how marketing is used in B2B distribution channels; marketing analytics; career transitioning from sales to marketing; developing brands with a defined purpose; the future of marketing with respect to predictive artificial intelligence and share of algorithm; and the potential for CMOs to transition to CEO / CDO.
Brand Development Strategy: A Quick Guide
Brand development is how we communicate ideas and values about our businesses and ourselves. We can define it as a process that includes any and all activities that lead to forming a specific image in the eyes of the customers about a company or a person.
8 Future Mixed Reality Applications To Watch Out For
Although mixed reality technology is relatively new in its current stage of research and development, the technology has the potential to be used in various applications in fields such as entertainment, gaming, medicine, as well as politics.
Understanding Searches Better Than Ever Before
If there’s one thing I’ve learned over the 15 years working on Google Search, it’s that people’s curiosity is endless. We see billions of searches every day, and 15 percent of those queries are ones we haven’t seen before – so we’ve built ways to return results for queries we can’t anticipate.