The development of new technology, better online connections, and stronger workplace mobility has led to the rise of the gig economy. While your gig economy definition may differ depending on who you ask, the general idea is that freelancers performing temporary “gig” assignments may be more beneficial than permanent in-house workers. If you’ve ever booked a getaway with Airbnb, ordered yourself an Uber, or worked with a freelancer on Fiver, you’re a part of the gig economy.
Category: Social Media Marketing
Social Media & Content Marketing is the area where content marketing and social media/business meeting. With an increasingly connected consumer and social B2B buying journey, the attention for social content marketing tactics and strategies is growing. However, the term isn’t only about social sharing or optimizing content for social channels. It’s also about connecting social business, collaboration and newsroom techniques and principles to content marketing.
What Is A Microsite And Do You Really Need One?
Most businesses today have at least some kind of website. Some brands use their website to sell products and services to customers around the world. Others rely on their online presence to build a powerful reputation for their brand through blogs and articles. There are even sites out there that specifically focus on helping customers figure out how to use a specific service.
What Are Responsive Logos? Introduction Of Responsive Logos
If a logo is genuinely effective, then your customers will recognise it from virtually any element. That’s where the concept of responsive logo design begins. The idea of using simplified logos for different context predates the age of smartphones and responsive websites. Nike has frequently used the “Just Do It” tagline and swoosh interchangeably, without making their mark seem as though it’s missing something.
The Psychology Of Logo Design And Logo Shapes
Take a moment to think about all the iconic brands you know today. You might imagine companies like Apple, McDonald’s, Coca-Cola, or Starbucks. However, as you draw each of these business names into focus, the chances are that you’ll see something else too: their logo.
Website Audit – What, When, Why And How
The problem is that many businesses assume online presence is a “set it and forget it” concept. They spend the money on getting their website designed and hosted, then kick back and wait for the traffic to roll in. Unfortunately, few things in life are that simple, and as times continue to change, there are countless reasons why your website might need an upgrade.
What Is Brand Photography And How To Use Photography To Build Your Brand
Brand photography will include everything from the pictures on your marketing materials, to the images on your product pages, and even your staff headshots. Done correctly, bespoke photography can complement your brand identity, and enhance recognition to the point where people recognise you based on just the visual elements of a picture.
What Is Social Media Advocacy And How To Integrate It Into Your Marketing Strategy
The Word of Mouth Marketing Association defines “advocacy” as an act that generates recommendations, reviews, or support for a brand or product. In other words, instead of you telling your audience how amazing you are, you ask your customers to sing your praises for you.
Branding A Charity – What, Why And How
A brand is just an identity. It’s how you define yourself to your target audience and begin building the affinity that turns people into dedicated advocates and donators. A brand is something that all groups have, regardless of whether you actively invest in it or not. The act of charity branding merely allows you to have some control over how people see your organisation.
What Is Keyword Cannibalization In SEO And How To Avoid It?
Search engine optimization is probably one of the biggest concerns companies have to face in the modern world. In an environment where most of your customers have already ‘gone digital’, SEO helps to get your business in front of the right people at the right time. After all, Google receives around 67,000 searches per second, every day. That’s a lot of opportunities to engage your target audience.
What Is Brand Equity And How To Create Brand Equity
Today, you can’t just tell your customers how amazing your company is and expect them to take your word for it. Organizations are defined by the perceptions and opinions of their customers – whether it’s a review on a niche forum or a message on social media.
Brands Without Borders: Building Great Global Brand
In this age of limitless expansion, ambitious business owners know that conquering a local market is just the beginning. The real goal for many aspiring companies is to achieve worldwide domination through a comprehensive global branding strategy.
So, how do you go global? Like any significant brand-building campaign, a global strategy requires care, focus and careful planning. Here’s your guide to creating the ultimate expansion strategy.
What Is The Brand Ethos? How Do You Define The Heart And Soul Of Your Brand?
Today’s companies must differentiate themselves if they want to remain competitive in today’s marketplace. However, it’s no longer enough to have the best prices, or even the most effective products to help you stand out. Today’s market leaders need to create the right feeling in their audience through emotional, personality-focused campaigns.
